OuiShare is a community that works on a new economic model of sharing. As one can expect, it’s a very diverse selection of people that works on many different projects. One of the articles in the OuiShare magazine caught my eye as it seems to pinpoint the core of human interactions. Whether it’s about sharing or about collaborating in an organisation, trust is the one building block that’s required before you can even get started.
Helena Palha‘s short article deals specifically with the trust required to work in a digital environment. I would argue that trust in “conventional” environments is actually underestimated. As a member of BNI, I know how trust helps me get more business. But trust is also the foundation of any work in any organisation. A large part of the problems that companies face, for example, can be reduced to lack of trust. Either the manager doesn’t trust the team members and starts micromanaging them. Or the team members don’t trust the manager and start freewheeling. Or the team doesn’t trust other teams, which results in mutual suspicion that destroys the the performance of the whole company.
Building up trust is a matter of being open. Explain what your goals are and how you plan to get there. Make it clear how you can help others and how they can help you. Ask questions until you understand the same from the others. Build up a culture of transparency and you build up trust. When it works, your organisation is far more efficient than competitors who are not working on their company culture: you will have better ideas for products, your customer service will be better and your bottom line will reflect this.