It’s a hard time to be in marketing. More depends on the right marketing or your organisation than ever before. But the standard tactics don’t work any more: adverts in the traditional media are easily ignored. Something new is required. A small hint: shouting harder isn’t the solution.

• You become what you are: by giving the example, you can inspire others. By inspiring others, you become very marketable.
  
• Approach people: don’t shout at the masses, but be personal. Don’t show off an image of who you’d like to be, show yourself. Don’t just sell something, but involve others and make sure they feel that you care.

Many companies invest time and money in aligning the management goals. This leads to lofty mission statements and great sounding pitches for investors. But frequently, the reality in the workplace is very different. Infighting, micromanagement and bottlenecks can cripple an organisation’s efficiency.

This category of topics will cover, amongst others, the following subjects:

• Our current working model: whether we want it or not, our roots are in the past. The way we currently work has been largely determined by innovations in the nineteenth century. The world is moving on, but it is rewarding to look at the past to understand the problems of the present.
  
• Employee emancipation: it is well established that the employees are the core strength of any organisation. But that does not always reflect in the way employees are treated. The best way to improve your organisation, therefore, is to look at how we to move employees to a higher level.
• Case studies: when you’re thinking about your organisation and how to improve it, you aren’t alone. We will take a look at a number of initiatives by other organisations and their results.