What many of us expected, turns out to be true. If your company starts looking at improving sustainability of your products, then your profitability will go up. This is good news by itself. But it gets even better. The best guarantee to get profit is to change your business model to incorporate sustainability.

It’s nice to see this proven in a scientific study by respected organisations. There have been companies who used corporate social responsibility as a marketing tool. Throwing a pile of money at a good cause doesn’t help if the attitude towards the rest of the world stays rotten. An in-depth change in attitude, combined with performance measurements, is what works. It works better for the cause of sustainability. Now it turns out that it also works better for the organisation that implements it.

Read the article: 5 Lessons From The Companies Making Sustainability More Profitable Than Ever.